Right now, there are dozens of so called “how-to” guides online and I’m sure you’ve received offers as spam in your email box too, proclaiming on their sales pages that you can make $2,000 a day doing “data entry”. If they called it “writing ads on google” they would no longer have a product to try to rip you off with.

There are plenty of places to find google adwords tips all over the internet. This trend has become so HOT that EVERYONE is trying cash in.

Right now, there are dozens of so called “how-to” guides online and I’m sure you’ve received offers as spam in your email box too, proclaiming on their sales pages that you can make $2,000 a day doing “data entry”. If they called it “writing ads on google” they would no longer have a product to try to rip you off with.

These programs are simply hoping you haven’t heard of Google’s Adwords or pay-per-click advertising so they can charge you to introduce you to the concept. DON’T BE FOOLED! You can find the same information here in this article as well as thousands of other places all over the internet for FREE!

The problem is that most of these programs cost at least $50 to join and they are a complete rip-off because all they do is tell you how to sign up with Google (the pay-per-click search engine where the ads will be displayed) and Clickbank (the merchant site which handles all of the business stuff such as tracking commissions and paying affiliates).

Besides the obvious problem that arises when people make people pay for free information, if a person doesn’t possess at least a basic understanding of how to write successful ads they are almost 100% guaranteed to fail. Failure in advertising means losing money.

So if you buy a crappy “how-to” guide, you get burned and then you write some ads thinking you know what’s what and you get burned again when you lose more money with your crappy ads. That doesn’t sound like very much fun at all!(If this happened to you, don’t feel embarassed, it also happened to me!)

Some of the Google Adword’s tips you may or may not have been lucky enough to catch in these rip-off programs are split-testing and keyword research. I could go on and on about either one of these topics but I will just briefly describe what each of these terms means and why they are essential to running a successful Google Adwords campaign

Keyword research is referring to the cold hard facts of Pay-per- click advertising. Your ads are only as good as the keywords you have connected to them. It is not a coincidence that keywords themselves are actually the most closely guarded secret in pay-per- click advertising. Since your ad only appears when a specific keyword is searched for, if you dont have good keywords, you are either going to lose money very quickly or slowly over time. I know, that isn’t very encouraging, but there is hope!

Split testing is absolutely essential to your success online. This term refers to the practice of testing different titles and or descriptions to see if the change affects ad performance. A good tip is to only change one variable (either ad title or description)at a time so that it is easy to tell what exactly caused the change in response to the ad. It is a documented fact that changing an ad’s title can have a 1%, 2% and even 5% effect (postive or negative) on an ads performance. This may not seem like a lot but over thousands and thousands of ad views it makes an enormous difference.