AdSense publishers are part of what Google calls its “Content Network”. AdWords advertisers can choose to place ads on the content network, but previously they had to choose between keyword-targeted ads — ads triggered based on the content of a page — or placement-targeted ads — ads triggered based on the domain/URL of a page.
Google is now letting advertisers combine both types of targeting. This lets you effectively target specific pages of a large, multi-topic site by keyword instead of having to list off all the URLs on that site that match your criteria.
It’s a nice feature for advertisers and will make the content network more appealing, which is good for us.
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